Our Story

Based in San Francisco, California, WOOED is a company that builds new and innovative wood products that are "designed by nature". WOOED is proudly a SFMade company, contributing to the building and supporting a vibrant manufacturing sector in San Francisco. WOOED was born from the WOOED team's love for life, travel, outdoor pursuits and the environment. Whether small cufflinks, a pair of sunglasses, or a high quality customized item, WOOED provides people with a unique experience to be re-connected with nature in their daily life.

Recent Press

WOOED Friends and Family



Joh was born and raised in northern California and, from an early age, indulged his love for design by creating and sharing handmade gifts for his family and friends. His favorite drink is beer and is a Tahoe seasonal pass holder. He is now perfecting parallel parking skills with his truck on the hills in San Francisco. 


Julia lived in four different countries, speaks three languages. She has a passion for the outdoors and has traveled extensively within the United States and internationally to over 30 countries including Egypt, Thailand, Turkey, Japan, South Korea, Australia, Germany, Spain, Argentina, Vietnam and Syria. As an Ashtanga Yoga practitioner, she spent time practicing in Mysore, India. Nowadays she likes nothing better than to spend her weekends browsing vintage markets in San Francisco over an excellent tea. 



Alison Maddeford

Mentor of WOOED. Long time supporter for WOOED San Francisco work space and healthy vegetarian dinners with intellectually challenging dinner conversations. 

Scott Gheller 

Life-long carpenter and surfer. Enjoy doing crazy moves to hurt his fingers. 

James Page

Surfer. Known for his insane barrel riding skills, James is the epitome of audacity and skill. While he continues impressing chicks and blokes alike with his skills, James will also be upping his cool factor by sporting WOOED’s stylish sunnies. 

Francis Meade

Ocean is his best friend. Surfer/surfboard shaper from Phillip Island, Australia 

Christian Geissendoerfer

Mobile guy. Founder of YOOSE. a global hyper-local mobile ad network. Very helpful for WOOED international operations.

Olga Steidl 

Startup girl, Techstars and Seedcamp mentor, founding partner dots'n'spaces, in love with Wooed. Supporting WOOED's European marketing efforts. 

Jeni Mayorskaya

Geekchick and entrepreneur, founder of brainsharing crowdsourcing service Mnemonic and Cheeky&Coco surfing wear brand. In love with neuroscience, ocean and kiteboarding.

Lexi Bondar

Musician, yoga instructor and outdoor enthusiast originally from Northern Michigan. Member of the Motown/Dance/Funk band - The Cookies. WOOED front page model. 

WOOED products are crafted by hand from reclaimed wood or that that has been sustainably harvested. Most of our wood sunglasses are created from a variety of reclaimed woods including Rosewood, Cocobolo, Padauk, Black Walnut and Zebra wood. Each piece of wood has unique texture, consistency, pattern and fragrance. It's not until we start working with each piece of wood that its inner beauty is unveiled. With love and care, the wood is brought back to life. The pattern of the grain and colors begin to show themselves. Each one of a kind piece is as unique as its owner.  

Customer Testimonials

We work very hard give you the best possible online shopping experience, so we're delighted to hear from you when we do a good job! Below is feedback from satisfied WOOED customers that makes us beam with pride: Read our customers testimonials.